USPTO approves Candy Crush Saga creator’s “Candy” trademark application

The company claims it will only go after select uses of “Candy”

OK, now switch those green and yellow candies and you get… a successful trademark application! Perfect!

King, the developer of popular mobile game Candy Crush Saga, recently filed a trademark application for the word “Candy” with the U.S. Patent and Trademark Office (USPTO). On Jan. 20, the USPTO accepted the company’s request, allowing King to go after other games that similarly use the candied treats style.

Assistant Editor

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Zach Warren

Zach Warren is Assistant Editor of InsideCounsel magazine, where he oversees online content submissions and administers InsideCounsel's enewsletters. Zach specializes in new media and multimedia...

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