Kate Spade wins trademark infringement case against Surf for Saturday brand

Judge rules that new brand does not infringe on the name of a popular men's clothing company

Kate Spade has started out 2014 with some good news. After recently filing a lawsuit declaring that its new, SATURDAY brand, did not infringe on the name of any of the popular men’s clothing company, SATURDAY SURF LLC, the district court officially ruled in the women’s retail apparel company’s favor.

Shortly after filing the suit, Surf LLC filed a counterclaim alleging trademark infringement and reverse confusion against Kate Spade’s use of the word Saturday in its new brand. Surf’s biggest concern was that the use of the term Saturday would confuse consumers by leading them to believe that Surf’s products were licensed by or affiliated with Kate Spade, or that Surf was the one infringing on Kate Spade’s SATURDAY mark.

Contributing Author

Stefanie Mosca

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