Italy passes ‘Google tax’ for Internet advertisers

The new measure forces Italian companies to purchase their Internet ads from companies based within the country

For all global companies, advertising is a necessary part of corporate strategy, and knowing the rules surrounding advertisements is crucial for any in-house legal team. Advertising in, say, Australia isn’t bound by the same guidelines as advertising in the United States, but for the most part, the rules and regulations are similar.

Italy, however, is prepared to throw a giant monkey wrench in that notion. On Dec. 23, Italy’s Parliament passed a “Google tax,” which forces Italian companies to purchase their Internet ads from companies in Italy rather than tax havens such as Ireland, Luxembourg and Bermuda.

Assistant Editor

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Zach Warren

Zach Warren is Assistant Editor of InsideCounsel magazine, where he oversees online content submissions and administers InsideCounsel's enewsletters. Zach specializes in new media and multimedia...

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