It was only a matter of time before the increasingly popular web-based method of raising funds for business ventures came under scrutiny from the U.S. Securities and Exchange Commission. Crowdfunding — using startups like Kickstarter and Indiegogo to source funds for nearly any type of project — is moving to equity investments under the auspices of the U.S. regulator. The U.K.'s Financial Conduct Agency is also going to examine its rules in regards to crowdfunding and its potential regulation.
The U.K. actually has some more advanced regulation for such technology already; reports describe the U.K.'s Seedrs as an equity crowdfunding platform. Indeed, Australia is also making plans to launch an equity crowdfunding platform in February 2014 to expand startup investing. What the spread of equity crowdfunding does is enable investors to contribute to the growth of a business and have equity stake in it, much like investors to projects on Kickstarter receive a physical or digital return from their investments should the total contributions reach a certain monetary goal.