As lawsuits pile up, many big food companies scrap ‘all natural’ label

The FDA doesn't define 'natural' but does put forth what it believes the term to mean

While the search for healthy, so-called all natural food products is seemingly at an all-time high, finding your favorite foods labeled in such a way will become more of a scarcity as a growing number of food and drink companies make changes to their packaging.

Amid lawsuits challenging the “naturalness” of everything from drinks to ice cream to cereal, one of the most overused terms in food packaging today is slowing disappearing from many food product labels. For example, those “natural” Goldfish will simply be “Goldfish.”

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Erin E. Harrison

Erin E. Harrison is the Editor in Chief of InsideCounsel magazine. Harrison’s professional background includes extensive expertise in both print and online media, highlighted by...

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