Using social media to manage the brand

Managing risk and building the brand with social media

In the days of Friendster, social media sites were barely a blip on the radar of general counsel. But with over a billion people worldwide using Facebook and 4 billion videos a day viewed on YouTube, social media sites and apps have gone far beyond venues for connecting with long lost college sweethearts and have become major concerns for businesses of all size.

A panel, “Effective Brand Management & Risk Mitigation in the Use of Social Media,” covered this topic at the Women, Influence & Power in Law Conference in Washington, D.C.

Senior Editor and Community Manager

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Rich Steeves

Richard P. Steeves is Senior Editor and Community Manager of InsideCounsel magazine, where he covers the intellectual property and compliance beats. Rich earned a B.A....

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