The brand rewards and risks of social media

Adrienne Logan, AGC of Godiva Chocolatier, says monitoring is key to successful social media management.

Adrienne Logan, AGC of Godiva Chocolatier

Your online reputation is a valuable currency that allows your company to more genuinely connect with consumers and leads to higher quality exposure for your business. Implementing a social media strategy that takes advantage of that reputation is essential to your company’s success, but it can also bring a host of risks and challenges.

At this year’s Women Influence and Power in Law event, proper social strategy and security will be front and center during the panel “Effective Brand Management & Risk Mitigation in the Use of Social Media,” which will take place Oct. 4 at the Marriott Wardman Park Hotel in Washington D.C.

Executive Editor

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Chris DiMarco

Chris DiMarco, Executive Editor of InsideCounsel magazine, has a background in multimedia production with previous involvement in projects in which he developed and created content...

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