Social media security: what’s your strategy?

Account breaches could cost your online reputation

In our ever-connected world, there is no greater currency than reputation. Social media has given companies an opportunity to engage with consumers in a totally new way, but this new and totally transparent channel of communication also holds unique risks that could potentially damage your brand name when handle poorly.

Making sure that your company’s social media strategy is engaging customers in proactive and genuine way is the first step in using this technology to its potential. Making sure it’s secure is just as important.

Executive Editor

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Chris DiMarco

Chris DiMarco, Executive Editor of InsideCounsel magazine, has a background in multimedia production with previous involvement in projects in which he developed and created content...

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