IP: Hop, skip and jump those ads

Dish's fight with broadcast networks could help determine the future of TV advertising.

On Sept. 18, 2013, a New York federal judge denied ABC Inc.’s attempt to block pay-TV provider Dish Network Corp. from providing its Hopper DVR advertisement-skipping digital video recording service to viewers. The judge refused to do so almost two months to the day after the 9th Circuit rejected a similar request by Fox Broadcasting Co. to stop Dish’s service.

Dish unveiled its DVR set-top box last year with two features: PrimeTime Anytime, which allows viewers to record a block of prime-time television; and AutoHop, which allows viewers to skip advertisements during their viewing of PrimeTime Anytime.

Contributing Author

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Scott Slavick

Scott Slavick is a shareholder at Brinks Gilson & Lione, where his practice focuses primarily on trademark prosecution and trademark litigation. Scott maintains all aspects...

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