Is the business end of your company advertising on the Internet? Actually, that’s a ludicrous question—just about everybody advertises on the Internet in some form these days. So that means everyone, from members the business sector to their legal allies, should watch out. Some scammers have figured out a way to inflate pageviews, meaning companies are paying to reach eyeballs that don’t actually exist.
Instead, thousands of websites are relying on “bots” to drive up numbers artificially. Bots are computer-generated visitors that look like humans surfing the Internet. In some cases, these bots account for the vast majority of visits to a website. The site operators then turn over these inflated numbers to advertising middlemen or clients, looking for advertising dollars.