One of the most famous commercials of the 1970s explained to us that, if we told two friends about Faberge Organics shampoo, they would tell two friends and so on and so on. It indicated the power of social interaction, demonstrating on-screen how, after a short while, hundreds and then thousands of people would know about the benefits of wheat germ, oil and honey shampoo.
In the era of social media, the adage has changed. “You tweet to all your followers, and they’ll tweet to all of their followers and so on and so on.” Then, rather than spreading your message by powers of two, consumers suddenly have the ability to inform tens or hundreds of thousands of people within seconds. They can easily spread the positive word about your delightful products… or they can propagate bad news through the same channels.