Risk monitoring a key component of social media strategies

Chobani Greek yogurt learns firsthand the power and pitfalls of social media

One of the most famous commercials of the 1970s explained to us that, if we told two friends about Faberge Organics shampoo, they would tell two friends and so on and so on. It indicated the power of social interaction, demonstrating on-screen how, after a short while, hundreds and then thousands of people would know about the benefits of wheat germ, oil and honey shampoo. 

In the era of social media, the adage has changed. “You tweet to all your followers, and they’ll tweet to all of their followers and so on and so on.” Then, rather than spreading your message by powers of two, consumers suddenly have the ability to inform tens or hundreds of thousands of people within seconds. They can easily spread the positive word about your delightful products… or they can propagate bad news through the same channels.

Senior Editor and Community Manager

author image

Rich Steeves

Richard P. Steeves is Senior Editor and Community Manager of InsideCounsel magazine, where he covers the intellectual property and compliance beats. Rich earned a B.A....

Bio and more articles

Join the Conversation

Advertisement. Closing in 15 seconds.