When German engineering giant Siemens AG brought on new CEO Joe Kaeser in late July, the company promised to rein in its R&D Department, instead focusing on the company’s preexisting strengths. “We have been trying to achieve too much too quickly,” Kaeser told analysts. “There needs to be more focus on projects, on execution, on quality and reliability.”
For Siemens, which has built its brand upon electronics, energy and industry, this means a return to its roots to perfect current products and technologies. And a look at the company’s most recent patent applications shows Siemens moving in exactly that direction: staying within the electrical and industrial realms, with an increased focus on medical technologies.
IPWatchdog.com recently unearthed multiple Siemens patent applications, all of which were for technological processes. The first shows Siemens attempting to get into the cloud computing business, looking to patent a “gateway” that would protect mobile users’ privacy while simultaneously allowing them access to the cloud. The second patent reveals a method for speech training for hearing-impaired individuals. The third and fourth patents attempt to streamline specific industry processes while the fifth devises a system for non-invasive heart monitoring.
All of these patents may seem like the mark of a company facing instability (Siemens had plenty of legal trouble to deal with earlier this decade as well), but many industry analysts see these patents as a stepping stone towards unifying the company’s vision. As Steve Brachmann notes on IPWatchdog, Siemens recently received a $400 million contract to deliver two power plant blocks to the state of Pennsylvania, which could have the effect of stabilizing the company moving forward.
Expect Siemens not to stray too far from the electronics and technologies realm with future patents, at least with Kaeser at the helm. For Siemens to survive, it seems that goal number one is for the company to get back to its roots.
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