New ad campaign looks to shine the spotlight on patent trolls

Ads from aim to show the sinister impact that non-practicing entities can have on small businesses.

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In The Hobbit, the trolls that want to eat Bilbo and company are defeated when the first rays of dawn turn them to stone. Now, there is an organization that hopes to defeat a different group of trolls – patent trolls – by bringing the harsh light of day to the problem. 

An association of retail trade organizations has created a new vehicle to bring awareness to the problem of non-practicing entities, companies that own patents but produce nothing. is the face of the organization that hopes to fight these so-called “patent trolls” that make money by charging licensing fees on the patents they own, often using bullying tactics to get money from small businesses.

Senior Editor and Community Manager

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Rich Steeves

Richard P. Steeves is Senior Editor and Community Manager of InsideCounsel magazine, where he covers the intellectual property and compliance beats. Rich earned a B.A....

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