Consumers can sue stores over false “sales”

A 9th Circuit ruling against Kohl's gives more power to consumers when a store advertises sale prices that aren't sales

Antonio Hinojos felt duped.

The California consumer was shopping at a Kohl’s department store when he saw in-store advertisements showcasing a variety of items that were substantially marked down. Hinojos purchased some items supposedly “on sale.” To his dismay, he found out later that the so-called “sale” prices he paid weren’t a bargain at all; in fact, Kohl’s routinely sold the items he purchased at the prices he paid, meaning they were the regular prices.

Ashley Post

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