Technology: Balancing data analytics, data privacy and e-discovery

Businesses should create a plan that lets them make the best use of their data and defend that use

Robust new data analytics have complicated company data maintenance policies. Increasingly powerful platforms now offer business decision makers in-depth, highly detailed insights into the factors that motivate customers and consumers. But businesses that want to use data analytics must often comply with data privacy rules regarding the retention and disclosure of certain kinds of personal information, known as Personally Identifiable Information (PII). At the same time, businesses need to also adhere to the clearer guidelines on corporate data preservation duties developed as part of e-discovery’s emerging jurisprudence. Balancing these data-driven issues requires an understanding of the ever-evolving landscape of each competing concern.

Data analytics meets data privacy

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Thomas Mahlum

Thomas Mahlum is a trial attorney at Robins, Kaplan, Miller & Ciresi L.L.P. His experience includes complex business disputes involving contracts, intellectual property,...

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Contributing Author

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Melissa Goodman

Melissa Goodman is a trial attorney at Robins, Kaplan, Miller & Ciresi L.L.P. Her experience includes complex business disputes involving contracts, intellectual...

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