New Internet domain name options are coming: Is your organization ready?

Resources for dealing with the benefits (and risks) of the gTLD system

This writing updates an earlier InsideCounsel article discussing the new gTLD system from a policy and strategic perspective.

In the new world of generic top-level domains (gTLDs)—the first of which are poised to launch by the end of the month—domain names will take on trademark significance for the first time in the history of the Internet. In a world where virtually any word—from a whole-industry description, to a company title, to the name of a specific branded product—may be subject to registration by anyone with the will and resources to apply, it is important for companies to be aware of new procedures and mechanisms in place to protect their intellectual property in the online space.

Contributing Author

author image

David J. Kappos

David J. Kappos is a partner at Cravath, Swaine & Moore LLP. He is widely recognized as one of the world's foremost leaders in the...

Bio and more articles

Join the Conversation

Advertisement. Closing in 15 seconds.