Social media is quickly becoming the preferred method for advertisers to reach consumers. According to one study, revenue derived from advertising in the social media space is expected to exceed $6 billion by 2015. As advertising through social media continues to grow and expand, it is important for advertisers and agencies to understand the legal and regulatory requirements that apply.
Over the next several weeks, we will highlight some of the important legal issues that advertisers and agencies face when advertising through social media platforms. In this series of articles, we will examine: