Technology: Facebook, food and the FDA

Food and beverage makers should consider FDA health claim policies when formulating social media strategies

Social media—including Facebook—has given food and beverage companies unprecedented opportunities for direct customer access and engagement. Powerful new analytic tools also let companies dig into social media conversations to identify brand advocates and get real-time measurements of the success of marketing efforts. Yet all these interactions across social media’s many platforms may create a risk of exposure under Food and Drug Administration (FDA) regulations if a discussion occurs regarding the effect on health of a particular food product or ingredient, even if the consumer is the one who first makes the claim.

FDA regulation of health claims

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Thomas Mahlum

Thomas Mahlum is a trial attorney at Robins, Kaplan, Miller & Ciresi L.L.P. His experience includes complex business disputes involving contracts, intellectual property,...

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Contributing Author

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Melissa Goodman

Melissa Goodman is a trial attorney at Robins, Kaplan, Miller & Ciresi L.L.P. Her experience includes complex business disputes involving contracts, intellectual...

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