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Insurance company sues Sandra Bullock over watch suit

Insurer doesn’t want to pony up if actress wins name-and-likeness case

Sandra Bullock probably didn’t expect she’d be the one defending herself against the insurance company that’s supposed to shell out the dough if its client gets sued, but that’s what’s going down.

Last year, Bullock sued ToyWatch USA, a watch maker, for advertising a watch using her name and likeness. The watch the company was selling and advertising was similar to one featured in the movie “The Blind Side” as an accessory in Bullock’s character’s gaudy appearance.

Bullock claimed in her February 2012 suit that she never gave ToyWatch permission to use her in its ads. In her suit, she said that she “'will not voluntarily appear in print or other media for a company or product unless she carefully selects and believes in the company and product, and unless the compensation she receives is commensurate with the value of the exploitation of her name, image, identity, and persona.''

Now, the company that is supposed to pay Bullock if ToyWatch loses the suit is asking a judge to decide right away if it is indeed required to cover the damages Bullock may win.  

Read more about this suit on MailOnline.

For more stories line this on InsideCounsel, read 5 celebrity lawsuits in the news.

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Cathleen Flahardy

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