NCAA will not renew contract with EA Sports

A class of former college athletes are is suing the organization for using their likenesses in popular video game series

The National Collegiate Athletic Association (NCAA) will not renew its contract with gaming company Electronic Arts Inc., marking the end of the popular “NCAA Football” video game series.

The games have sold millions of copies since their 1997 inception, but have also led to some long-running litigation with former college football and basketball players who claim that the NCAA used their names and likenesses without paying them. 

Alanna Byrne

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