Today's article discusses affinity branding arrangements. Like co-branding, covered in the last article, affinity branding involves an agreement between two businesses to share in the branding of a product or service. Unlike co-branding, affinity branding typically involves an organization that adds value to its existing members or donors by offering products and services at special member rates.
IP: Ensuring brand protection and expansion with affinity branding
Monica Riva Talley
Monica Talley is a director in the trademark practice at intellectual property specialty law firm Sterne, Kessler, Goldstein & Fox P.L.L.C....Bio and more articles