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Christine Quinn targets fast food marketing for kids

NYC mayoral candidate’s plan would keep certain restaurants from advertising unhealthy meals to children

Reports that would-be NYC mayor Christine Quinn is laying siege to the Golden Arches have been greatly exaggerated, the Wall Street Journal reports (WSJ).

Earlier this week, the NYC council speaker, announced that if elected mayor she would ban chain restaurants from marketing unhealthy meals to children. The plan would keep restaurants from advertising a meal if it had more than 650 calories, 7 grams of saturated fat and 740 milligrams of sodium.

Of course, the first question on everyone’s mind is: What about Happy Meals? Well, McDonald’s fans are in luck. The WSJ reports that a Happy Meal containing a hamburger, apple slices, kids-size fries and a juice box would fall below Quinn’s limits.

Quinn’s proposal, which she says is based on USDA regulations for elementary school meals, would only affect chain restaurants with 15 or more locations. The mayoral candidate also announced plans to expand access to free school meals, institute mandatory physical education instruction in schools and double the number of public schools with school-based health centers.

For more InsideCounsel coverage of the food industry, see:

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Alanna Byrne

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