In today's article, we will discuss co-branding arrangements, which involve associating a single product or service with more than one brand name or principal producer. Co-branding is ubiquitous in today's marketplace, and can involve arrangements between all different types of partners.
IP: Protect and expand your brand with co-branding partnerships
Monica Riva Talley
Monica Talley is a director in the trademark practice at intellectual property specialty law firm Sterne, Kessler, Goldstein & Fox P.L.L.C....Bio and more articles