More On

IP: Protect and expand your brand with co-branding partnerships

The ideal arrangement will bring value to both brands involved

This is the fourth of a six-part series exploring how companies can grow the value in their brands by leveraging and protecting their intellectual property. Read parts one, two and three.

In today's article, we will discuss co-branding arrangements, which involve associating a single product or service with more than one brand name or principal producer. Co-branding is ubiquitous in today's marketplace, and can involve arrangements between all different types of partners.

Contributing Author

author image

Monica Riva Talley

Monica Talley is a director in the trademark practice at intellectual property specialty law firm Sterne, Kessler, Goldstein & Fox P.L.L.C....

Bio and more articles

Join the Conversation

Advertisement. Closing in 15 seconds.