What modern lawyers can learn from Dr. Oz

America’s Doctor provides an example of what to do (and what not to do) when crafting your public image

Are you a 21st century lawyer on your way up? Do you have what it takes to succeed as a professional in the age of connectivity? Got blog? How Googleable are you, anyway?

The philosopher once asked “If a tree falls in the forest and no one hears, did it fall?” Similarly, we may ask ourselves, “If someone does not have a profile on LinkedIn, do they exist?”

Oz expects public criticism and doesn’t react to it. Oz doesn’t let criticism stop him. Like Oz, my father was a surgeon, and I can tell you from personal experience that surgeons are some of the most arrogant people around. Whatever factors decide the topic of “Dr. Oz Show” episode or an entry in the OzBlog!, the approval of others isn’t one of them. Surgeons also possess a great amount of self-discipline. I can’t find a single instance of Oz publically calling out someone who disagreed with him.

Oz speaks to people as individuals and as a confidant. Oz uses the pronouns “we” and “you” a lot. He invites regular people on his TV show to give testimonials. Oz talks to you like he was your next door neighbor.

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Eric Esperne

Eric Esperne is counsel for Dell Services and is located in Canton, Mass. He has more than 15 years experience as in-house counsel for government,...

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