The explosion of social media is nothing new. We’ve all sat back and watched it happen—slowly at first, then what seemed to have been very suddenly—for the past decade. We first found ourselves on LinkedIn, then Twitter, and later bit the bullet and got a Facebook account. And eventually, our parents even showed up to the party. Now, it’s hard to find someone who isn’t on social media.
And that rings true for in-house counsel. Last month, InsideCounsel, the strategic communications company Greentarget and the legal consultant Zeughauser Group released the results of the 2013 In-House Counsel New Media Survey, which measures in-house counsel’s engagement with social media tools. This year’s results paint a different picture than what we saw in 2010, the first year the survey was conducted, when many in-house counsel still seemed resistant to new media technologies, such as social media sites, blogs and online videos.