Technology: What tech companies can learn from Coca-Cola

Trade secrets can be effective at protecting software code and other related assets

When it comes to protecting intellectual property, patents certainly get all the press. Depending on the circumstances, there are instances where patent protection may not be the best option—namely instances where the publication of the very details of the innovative concept, as required for a patent, would be ruinous to the company. For the technology firm, there are other options for protecting valuable innovations, one of which is the primary focus of this article—trade secrets.

Trade secrets, generally speaking, may be virtually any kind of data, information, process or know-how that is not known or easily ascertained. In other words, a trade secret is…a secret. There are essentially two requirements for claiming that you have a trade secret:

Contributing Author

author image

Gregory Novak

Gregory V. Novak is the Chief Executive Officer and Managing Partner of Novak Druce Connolly Bove + Quigg. Mr. Novak serves as national intellectual...

Bio and more articles

Contributing Author

author image

Matt Todd

Matt Todd serves as the Administrative Partner at Novak Druce Connolly Bove + Quigg and is the Co-Chair of the firm’s New Ventures &...

Bio and more articles

Join the Conversation

Advertisement. Closing in 15 seconds.