Study shows having experienced attorneys matters when filing trademark applications

Applicants with counsel get trademarks approved 22 percent more often

Trademark lawyers—if you’re looking to show your value, look no farther than a new study by the University of North Carolina Law School titled “Do Trademark Lawyers Matter?” The answer is unequivocally yes.

The study shows that 22 percent more trademark applicants get their trademarks approved when they have counsel. Applicants with counsel receive approval 82 percent of the time, and applicants without counsel receive approval 60 percent of the time.

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