New FTC recommendations target mobile privacy concerns

The agency has shown that it will take enforcement action against companies that fail to protect privacy

Online Exclusive: Read about a recent FTC settlement with a social networking app.

In the past few years, mobile devices have become an integral part of business and personal communications. In a typical day, a consumer may use a mobile device to read files on his company server, review stock quotes and the latest news, email or text colleagues, pay bills, post status updates on LinkedIn and Facebook, check airplane schedules, locate the nearest Starbucks and buy movie tickets.

The FTC claims that 57 percent of all app users have either uninstalled an app due to concerns about having to share their personal information or declined to install an app in the first place for similar reasons. 

“Even without such measures [as the FTC is proposing], however, the mobile marketplace has obviously flourished,” Baker counters. 

Michael Kozubek

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