Beginning Next Week: InsideCounsel will become part of Corporate Counsel. Bringing these two industry-leading websites together will now give you comprehensive coverage of the full spectrum of issues affecting today's General Counsel at companies of all sizes. You will continue to receive expert analysis on key issues including corporate litigation, labor developments, tech initiatives and intellectual property, as well as Women, Influence & Power in Law (WIPL) professional development content. Plus we'll be serving all ALM legal publications from one interconnected platform, powered by, giving you easy access to additional relevant content from other InsideCounsel sister publications.

To prevent a disruption in service, you will be automatically redirected to the new site next week. Thank you for being a valued InsideCounsel reader!


Court approves Hostess auction: Twinkies for sale

The bidding starts at $410 million

It’s finally time. Break open your piggy banks, boys and girls, because Twinkies are up for auction.

How the public has suffered since Hostess Brands Inc.’s November 2012 liquidation, not knowing the fate of the beloved snack cake that has graced lunchboxes and nuclear survival bunkers for years, even as the company’s other brands received bids from buyers.

But no more. On Monday, the court gave Hostess permission to proceed with auctions for some of its remaining brands, including big dogs Twinkies and Wonder Bread.

The baseline offer comes from Apollo Global Management and C. Dean Metropoulos & Co., two private equity firms who are ponying up $410 million for the brands. So that’s the number we have to beat.

A hearing is scheduled for March 19 to approve the lucky winning bidder.

Read more at Reuters.


For the full Hostess saga on InsideCounsel, see below:

Hostess lines up bids for Drake’s snack cakes and bread brands

Flowers Foods will buy some Hostess brands

Hostess’s union requests Chapter 11 trustee supervise liquidation

Court grants Hostess permission to liquidate

Hostess announces liquidation, the end of Twinkies

Hostess will seek to liquidate if striking workers don’t return to their jobs

Hostess imposes wage-cutting contract on workers to avoid going under

Join the Conversation

Advertisement. Closing in 15 seconds.