Australian High Court says Google is not responsible for search result ads

The landmark decision found that Google did not engage in misleading or deceptive conduct

Things are looking up Down Under for Google. Australia’s High Court issued a landmark ruling on Wednesday in favor of the company, unanimously finding that its sponsored links were not misleading, and that it was not responsible for what its advertisements said.

The Australian Competition and Consumer Commission had accused Google of misleading and deceptive conduct related to advertisements, based on search results in which a search for Honda Australia displayed a paid advertisement for CarSales, one of Honda’s competitors. Google claimed that it was merely a channel for the advertisements, not a publisher, and wasn’t responsible for them.

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