Making good policy is more like running a marathon than a sprint. It simply takes time and effort to figure out where you are now and how to get where you want to be in the future. In my particular case, what started as a list of priorities hand-written on a yellow legal pad in December 2001, when I was the first and only lawyer at Go Daddy, evolved into a sophisticated set of policies, processes, standard operating procedures, industry best practices, proposed legislation and fully enacted laws, implemented by a staff of nearly 100 dedicated employees who, over more than a decade, came to make up the Go Daddy legal department. Looking back on that evolution, I couldn’t be prouder of what we accomplished, and the wheels of progress we set in motion that will keep rolling for many years to come.
Many freshly minted in-house lawyers have reached out to me over the last number of years to ask about that policy development evolution, and the process I developed to get from a yellow legal pad to fully enacted laws. I take great joy in sharing the story with them, some of which I have told in this series in articles about knowing your big picture, strategy, goals, audience and players in order to effectively influence policy. As I said, I am extremely proud of the decade I spent at Go Daddy and the lasting impact that time will have on the Internet. Still, every good story has to have an ending, and for this series, the final lesson is this: know your endgame.