LegalZoom sues Rocket Lawyer for false advertising, unfair competition

LegalZoom claims that its rival’s “free” services actually require customers to pay membership and filing fees

Online legal document service Inc. is suing its competitor, Rocket Lawyer Inc., for allegedly violating Federal Trade Commission (FTC) guidelines with false and misleading advertising, trademark infringement and unfair competition.

According to LegalZoom, Rocket Lawyer claims to provide “free incorporation,” “free legal review” and “free help from local attorneys,” even though some customers must purchase membership plans or pay filing fees to take advantage of those services. LegalZoom also alleges that its rival engaged in unfair competition by registering online domain names including

Alanna Byrne

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