Maybelline’s long-lasting lipstick under scrutiny

Lawsuit says the cosmetic doesn’t live up to expectations

If you’ve ever looked at those long-lasting lipstick ads with suspicion, you aren’t alone.

Three women have filed suit against French cosmetic maker Maybelline LLC, claiming that the company’s advertised 14-hour and 10-hour lip products don’t live up to expectations. In fact, Carol Leebove, Wanda Santa and Denise Santiago say in their suit that the lipstick and lip gloss doesn’t last any longer than a few hours.


Cathleen Flahardy

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