FTC issues privacy guidance to app makers

Guidelines will hopefully help provide some clarity to consumers worried about their personal information

There are a lot of things that know your personal information these days, especially if you’re a smartphone user with a ton of apps. It’s hard to keep track of what your data is being used for. According to a recent study by Pew Research Center, this is something consumers are pretty worried about. Of those surveyed, 54 percent had decided not to download an app because of the amount of personal information it would collect. What’s more, 30 percent had uninstalled a previously downloaded app when they started to worry about the personal data it was amassing.

Those users will be glad to hear that the Federal Trade Commission (FTC) is trying to gently push app makers to create some clarity with the set of guidelines it released on Wednesday. The guidelines include nine provisions the agency wants app makers to begin doing to help promote truthful advertising and privacy:

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