There are a lot of things that know your personal information these days, especially if you’re a smartphone user with a ton of apps. It’s hard to keep track of what your data is being used for. According to a recent study by Pew Research Center, this is something consumers are pretty worried about. Of those surveyed, 54 percent had decided not to download an app because of the amount of personal information it would collect. What’s more, 30 percent had uninstalled a previously downloaded app when they started to worry about the personal data it was amassing.
Those users will be glad to hear that the Federal Trade Commission (FTC) is trying to gently push app makers to create some clarity with the set of guidelines it released on Wednesday. The guidelines include nine provisions the agency wants app makers to begin doing to help promote truthful advertising and privacy:
1. Tell the truth about what your app can do.
2. Disclose key information clearly and conspicuously.
3. Build privacy considerations in from the start.
4. Be transparent about your data practices.
5. Offer choices that are easy to find and easy to use.
6. Honor your privacy promises.
7. Protect kids’ privacy.
8. Collect sensitive information only with consent.
9. Keep user data secure.
For more InsideCounsel coverage of data privacy, check out the stories below: