More On

Ab Circle Pro marketers to pay at least $15 million over deceptive ads

The Federal Trade Commission accused the exercise device’s promoters of making false weight-loss claims

If it sounds too good to be true, it probably is. So when the marketers of the Ab Circle Pro claimed that a three-minute workout on the exercise gadget was the equivalent of 100 sit-ups, the Federal Trade Commission (FTC) took notice and filed a complaint. Now, the product’s promoters have agreed to pay up to $25 million to settle the case.

According to the FTC complaint, multiple defendants—including Ab Circle Pro infomercial host Jennifer Nicole Lee—falsely claimed that customers could shed pounds and inches by using the Ab Circle Pro for just several minutes a day. Infomercials for the product also included testimonials from satisfied users, including Lee herself, who purportedly lost 80 pounds using the device.

Alanna Byrne

Bio and more articles

Join the Conversation

Advertisement. Closing in 15 seconds.