Things are about to get a little trickier north of the border, and it’s nothing like Anaheim Ducks winger Corey Perry’s mini-stick antics at this year’s National Hockey League All-Star Game in Ottawa. A new law that currently is on ice in the Canadian capital will have a significant impact on all electronic communications between companies and consumers.
Canada’s anti-spam legislation (CASL), Bill C-28, which the House of Commons adopted on Dec. 15, 2010, will soon be in force and is likely to be a compliance headache for foreign companies that are either unaware of the bill or slow to update their electronic marketing and communications practices.
As onerous as the anti-spam law sounds, the potential penalties for violators may be worse. There are two forms of punishment: CASL provides for an administrative monetary penalty levied by the Canadian Radio-television Telecommunications Commission (CRTC) of up to $10 million for corporate offenders.