Merck under fire for Claritin’s “Madagascar 3” marketing

Advocacy groups say marketing is dangerous to children

Consumer interest groups are concerned that Merck & Co. is taking advantage of one of this summer’s hit children’s movies.

The pharmaceutical company’s marketing campaign for its grape-flavored chewable children’s allergy drug Claritin includes free stickers, a mail-in movie ticket voucher and games highlighting DreamWorks Animation SKG Inc.’s “Madagascar 3: Europe’s Most Wanted.” The animated film was the No. 1 movie in U.S. and Canadian theaters for the second weekend this past weekend.

Ashley Post

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