Customer sues Adidas over barefoot running shoe

Plaintiffs says shoemaker misrepresented potential fitness benefits

Shoemakers better start paying attention to the accuracy of the claims they make about their shoes because consumers are taking them very seriously.

Yesterday, a New York man filed suit against Adidas, claiming the company’s “barefoot” running shoe isn’t doing what Adidas said it would. This is the second case in about a month involving false advertising claims over athletic shoes. In May, Skechers settled a suit with the Federal Trade Commission, 44 states and Washington, D.C., over claims about the health benefits of its toning shoes.  


Cathleen Flahardy

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