Company applies for .sex, .porn and .adult domain names

As reveal of new domain name applications approaches, one company tries to consolidate adult content online. Plus: are lawyers ready to deal with the changes?

Web addresses are about to get a lot more creative, with the upcoming expansion of generic top-level domains (gTLDs), the end portions of website names. Currently, there are only a few gTLDs available, including the old standards .com, .org and .net. In December 2011, the new gTLD .xxx was introduced, with the goal of sequestering online adult content. Now, ICM Registry, the same company that owns .xxx wants to get three more adult domain names under its belt: .sex, .porn and .adult, CNNMoney reports.

All of the new gTLDs that companies are applying for will be revealed on June 13, but we already know a few. For example, Google wants to own .lol. Other gTLDs that are in demand include .inc, .blog, .video and .city, as well as a few oddballs like .sucks, .vodka and .horse. Inevitably, there will be disputes between companies who want the same gTLDs, and ICM is ready to fight for the ones it wants.

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