Adidas sues shoemaker, says rival’s stripes are too similar

The iconic shoe brand says World Industries’ shoes’ three diagonal stripes ape their own

Big things are afoot in Portland, Ore. Athletic merchandise giant Adidas AG filed a lawsuit this week in federal court seeking to stop a skateboarding equipment maker and regional sporting goods retail chain from selling shoes allegedly too similar in design to its own.

Adidas claims that World Industries Inc.’s shoes, which have a trident-shaped, three-parallel-line, “W” logo on their sides, are too similar to their own iconic three-stripe motif. The German shoe brand says that World Industries’ shoes are knockoffs and infringe on many of its trademarks. Adidas first used the three-stripe logo in 1952 and started trademarking it in the U.S. in 1994.

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