Big things are afoot in Portland, Ore. Athletic merchandise giant Adidas AG filed a lawsuit this week in federal court seeking to stop a skateboarding equipment maker and regional sporting goods retail chain from selling shoes allegedly too similar in design to its own.
Adidas claims that World Industries Inc.’s shoes, which have a trident-shaped, three-parallel-line, “W” logo on their sides, are too similar to their own iconic three-stripe motif. The German shoe brand says that World Industries’ shoes are knockoffs and infringe on many of its trademarks. Adidas first used the three-stripe logo in 1952 and started trademarking it in the U.S. in 1994.