U.S. companies may still be unprepared for Canada’s anti-spam act

The soon-to-be-implemented restrictions may severely affect U.S. marketers’ efforts in Canada

The way companies handle digital communications will soon change north of the border.

Canada’s anti-spam legislation, Bill C-28, which passed Dec. 15, 2010, is expected to be proclaimed in force in late fall 2012 or early 2013. However, while most Canadian companies are aware of the impending changes, a new report from Canadian law firm Fasken Martineau finds that U.S. companies and their general counsel are still largely ignorant of the legislation and its effects.

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