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Skechers settles toning-shoes suit for millions

FTC, 44 states and D.C. sued the company for false advertising

While Kim Kardashian may have the curves that some (not all) women desire, she didn’t get them from wearing Skechers—regardless of what she says.

Yesterday, Skechers agreed to pay somewhere between $40 million and $50 million (different news sources have reported different amounts) to settle charges that it engaged in false advertising over its toning shoes. The Federal Trade Commission (FTC), 44 states and Washington, D.C., filed suit against the shoemaker saying its claims that the Shape-up shoes and other toning footwear helped people lose weight, tone body muscles and combat heart disease were a bunch of hooey.


Cathleen Flahardy

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