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Skechers settles toning-shoes suit for millions

FTC, 44 states and D.C. sued the company for false advertising

While Kim Kardashian may have the curves that some (not all) women desire, she didn’t get them from wearing Skechers—regardless of what she says.

Yesterday, Skechers agreed to pay somewhere between $40 million and $50 million (different news sources have reported different amounts) to settle charges that it engaged in false advertising over its toning shoes. The Federal Trade Commission (FTC), 44 states and Washington, D.C., filed suit against the shoemaker saying its claims that the Shape-up shoes and other toning footwear helped people lose weight, tone body muscles and combat heart disease were a bunch of hooey.

"Unfortunately, for the millions of people who bought Skechers toning shoes, the only thing that got a workout was their wallet," David Vladeck, director of the FTC's Bureau of Consumer Protection, said in a statement.

The settlement money will be used to provide partial refunds to consumers who purchased the shoes.


Cathleen Flahardy

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