The Olympics are coming to London this summer and everyone wants a piece of them. Back in 2007, local butcher Dennis Spurr decorated his "Fantastic Sausage Factory" with a sign featuring "2012" and sausages in the shape of the famous Olympic rings. But his signage didn’t survive long, as he was ordered to remove it soon after.
At the time, such an event was newsworthy, and even controversial in some quarters. But it is only now, just months before the Games begin, that businesses are finally coming to terms with just how restrictive the anti-ambush marketing legislation really is.
This creates real difficulties for companies that want to make the most of the Games and the business opportunities they will present. Businesses with a presence in London also will be keen to capture the increased footfall, and celebrate the Games with employees and customers. But restrictions in relation to the Olympics are very wide and very strict.