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Humane Society accuses pork producers of deceptive marketing

Organization filed complaint with the FTC over animal well-being

The Humane Society filed a complaint with the Federal Trade Commission, claiming the National Pork Producers Council is using deceptive marketing with regard to the well-being of animals.

In its complaint, the Humane Society says the Pork Council makes deceptive claims when describing two of its programs: “We Care” and “Pork Quality Assurance Plus” (PQAP). The society says the council’s claims in marketing materials about the programs are “riddled with numerous false claims regarding the welfare of pigs, including the trade group’s patently false claim that PQAP program helps to ensure that all animals in the pork industry continue to receive humane care and handling.”


Cathleen Flahardy

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