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P&G files suit over teeth whitener

The consumer goods company accuses manufacturer of patent infringement

Procter & Gamble (P&G) has filed suit against Be Well Marketing Inc., claiming the manufacturer of teeth whitening products is violating the Fortune 500 company’s patented technology.

Be Well Marketing, which handles private label products, violated several of P&G’s patents by manufacturing and distributing its Dental Strips brand, P&G says in its suit. P&G has been selling its Crest Whitestrips for more than 10 years.


Cathleen Flahardy

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